Co-Editors
| Ram C. Rao | The University of Texas at Dallas, USA |
|---|---|
| Russell Winer | New York University, USA |
Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing. Submissions typically receive a decision in less than 10 weeks. To submit a paper, click the Submit Article link to the right.
Recent Content
A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
Subramanian Balachander, Karthik Kannan, and David G. Schwartz
The Privacy Paradox: The Case of Secondary Disclosure
Giles D'Souza and Joseph E. Phelps
Quality, Sunk Costs and Competition
John M. Crespi and Stephan Marette
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights
Antonis A. Michis
Survival Determinants for Online Retailers
Ralitza Nikolaeva, Manohar U. Kalwani, William T. Robinson, and S. Sriram
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Salma Karray and Guiomar Martín-Herrán
The Effect of Variability in Price on Consumer Brand Choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
Jayson L. Lusk, Corinne Alexander, and Matthew C. Rousu
A Model of Promotion-Free Retail Pricing of Durable Products
Subramanian Balachander