Co-Editors

Ram C. Rao The University of Texas at Dallas, USA
Russell Winer New York University, USA

Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing. Submissions typically receive a decision in less than 10 weeks. To submit a paper, click the Submit Article link to the right.

Recent Content

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A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements
Subramanian Balachander, Karthik Kannan, and David G. Schwartz

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Quality, Sunk Costs and Competition
John M. Crespi and Stephan Marette

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Survival Determinants for Online Retailers
Ralitza Nikolaeva, Manohar U. Kalwani, William T. Robinson, and S. Sriram

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The Effect of Variability in Price on Consumer Brand Choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang

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Editorial
Russell S. Winer

 
 
 

ISSN: 1546-5616 ©1999-2009 The Berkeley Electronic Press™ All rights reserved.

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