Co-Editors
| Ram C. Rao | The University of Texas at Dallas, USA |
|---|---|
| Russell Winer | New York University, USA |
Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing. Submissions typically receive a decision in less than 10 weeks. To submit a paper, click the Submit Article link to the right.
Recent Content
The Effect of Variability in Price on Consumer Brand Choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
Jayson L. Lusk, Corinne Alexander, and Matthew C. Rousu
A Model of Promotion-Free Retail Pricing of Durable Products
Subramanian Balachander
Store Brand Strength
Rajeev K. Tyagi
An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
John J. Wiorkowski and Victoria A. Gylys
Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations?
Tatsuhiko Nariu and David Flath
Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach
Qin Zhang, P.B. Seetharaman, and Chakravarthi Narasimhan
Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models
Sanjeev Agarwal and R. Kenneth Teas