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REVIEW OF MARKETING SCIENCE
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Volume 2, Issue 1 December 2002
Ram C. Rao
Editorial

LONG ABSTRACTS (linked to working papers)
David Bell and Rajiv Lal
The Impact of Frequent Shopper Programs in Grocery Retailing
Sridhar Moorthy and Ralph A. Winter
Price-Matching Guarantees
Anindya Ghose, Vidyanand Choudhary, Tridas Mukhopadhyay, and Uday Rajan
Personalized Pricing and Quality Differentiation on the Internet
Wilfred Amaldoss and Sanjay Jain
An Analysis of the Impact of Social Factors on Purchase Behavior

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