This webinar presents the strategies that commercial publishers use to improve the profile and impact of a journal. A few simple steps can make a significant difference for many journals. Irene emphasizes four essential steps toward better journals: recruiting more submissions, conveying credibility through the journal’s homepage and design, speeding editorial workflows, and building your readership. Drawing on the nearly 500 journals on the bepress Digital Commons platform, the webinar also suggests specific benchmarks for success. The presentation is designed for library staff as well as faculty and student editors.