Review of Marketing Science

TheBerkeleyElectronicPress

Articles

An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
John J. Wiorkowski and Victoria A. Gylys

Store Brand Strength
Rajeev K. Tyagi

Magazines and their Companion Websites: Competing Outlet Channels?
Ulrich Kaiser

ISSN: 1546-5616 ©1999-2008 The Berkeley Electronic Press™ All rights reserved.

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