Editorial
ROMS is now in its second volume. The first three articles in this volume represent state of the art research in marketing. We are delighted that we bring you the work of leading scholars: Jin Gyo Kim at Sloan School of Management at MIT, Ulrich Menzefricke at Rotman School of Management, University of Toronto, Fred Feinberg at University of Michigan, Preyas Desai at The Fuqua School of Business at Duke University, V. Padmanabhan at INSEAD, Singapore, Vasilis Theoharakis at Athens Laboratory of Business Administration (ALBA), Demetrios Vakratsas at McGill University, and Veronica Wong at Aston Business School, Aston University. As you can see, this volume has research from scholars representing five countries on three continents, making ROMS truly global in its reach and contents. We are particularly pleased that the lead article is based on Kim’s doctoral research that won the 2003 Zellner award from The Business and Economics Statistics Section of the American Statistical Association.
WE ARE RECEIVING SUBMISSIONS from leading scholars that will find their way into ROMS. Among those that have already offered manuscripts are Alvin Silk at Harvard Business School, Ernst Berndt at Sloan School of Management, MIT, Bart Bronnenberg at Anderson School of Management at UCLA, Vijay Mahajan at McCombs School of Business at UT Austin and Indian School of Business, India, and Ashutosh Prasad at The University of Texas at Dallas.
THE POSITIONING OF ROMS is that of a leading journal providing speedy dissemination of the latest research to a wide audience. ROMS recognizes the interdisciplinary nature of marketing and solicits articles with managerial, quantitative and behavioral orientations. The common theme that ROMS emphasizes is the relationship of research to marketing management issues. In particular, ROMS is interested in publishing research that is topical and needs quick dissemination. As such, the review process is fast and keep revisions that entail lengthy delays to a minimum. In terms of research focus, ROMS stresses substantive results that stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that offer a broad overview and survey of topics that are currently interesting to many researchers, and papers that report early results that will be further developed but over a longer time horizon. As such, established scholars and young researchers will both find a receptive outlet for their work.
ROMS MOVES PAPERS RAPIDLY TO PUBLICATION. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. There is very little delay from date of acceptance to date of appearing in the Journal. As and when papers are accepted, they are published. Combined with the rapid review process, this makes for quick dissemination. The review process consists of reviews by one or two reviewers depending on the editor’s need for less or more expertise. These reviewers are asked to either accept or reject the paper. For a paper to be accepted it must report original research (exceptions being survey papers) and contain novel results that are relevant to marketing researchers and/or practitioners. It must use currently accepted research methods and approaches. It can be long or short. The contribution can be major or relatively modest. We can accommodate this wide spectrum of papers because we publish electronically. And that is our strength.
ROMS IS PUBLISHED BY THE BERKELEY ELECTRONIC PRESS and is a member of the Berkeley Electronic Press family of journals. Please explore the journal web site that we think is convenient for readers, authors and reviewers alike. I now invite you to send in your manuscripts that would appear in ROMS.