Editorial
Editorial
Ram C. Rao
Articles
Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior
Jin Gyo Kim, Ulrich Menzefricke, and Fred M. Feinberg
Durable Good, Extended Warranty and Channel Coordination
Preyas S. Desai and Paddy Padmanabhan
The Relationship between Market Share and Information in a High-Tech Industry
Vasilis Theoharakis, Demetrios Vakratsas, and Veronica Wong
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Ashutosh Prasad, Bart Bronnenberg, and Vijay Mahajan
Holding Company Cost Economies in the Global Advertising and Marketing Services Business
Alvin J. Silk and Ernst R. Berndt
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
Sang-Yong T. Lee and Ivan P.L. Png
A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest
Richard R. Batsell
Long-term Profit Impact Of Integrated Marketing Communications Program
Kalyan Raman and Prasad A. Naik