Most Popular Papers *
Measuring National Brands’ Equity over Store Brands
Raj Sethuraman
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment
Praveen K. Kopalle and Scott A. Neslin
The Effect of Variability in Price on Consumer Brand Choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
Ashutosh Prasad, Bart Bronnenberg, and Vijay Mahajan
Long-term Profit Impact Of Integrated Marketing Communications Program
Kalyan Raman and Prasad A. Naik
Store Brand Strength
Rajeev K. Tyagi
Survival Determinants for Online Retailers
Ralitza Nikolaeva, Manohar U. Kalwani, William T. Robinson, and S. Sriram
Competitive Entry and Pricing Responses to Product Innovation
Barry Bayus and Pradeep Chintagunta
Quality, Sunk Costs and Competition
John M. Crespi and Stephan Marette
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Salma Karray and Guiomar Martín-Herrán
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 11/20/09.