Advisory Board
Frank Bass, The University of Texas at Dallas, USA
Wagner Kamakura, Duke University, USA
Rajiv Lal, Harvard Business School, USA
Richard Staelin, Duke University, USA
Jan-Benedict E. M. Steenkamp, Tilburg University, Netherlands
Editorial Board
Kusum Ailawadi, Dartmouth College
Andrew Ainslie, UCLA
Greg Allenby, Ohio State University
Eric Anderson, Northwestern University
Erin Anderson, INSEAD, France
Barry Bayus, University of Northern Carolina
David Bell, University of Pennsylvania
Mark Bergen, University of Minnesota
Peter Boatwright, Carnegie Mellon University
Bart Bronnenberg, UCLA
Dipankar Chakravarti, University of Colorado, Boulder
Rabikar Chatterjee, University of Pittsburgh
Anne Coughlan, Northwestern University
Marnik Dekimpe, Katholieke Universiteit, Leuven
Preyas Desai, Duke University
Sanjay Dhar, University of Chicago
Anirudh Dhebar, Babson College
Shantanu Dutta, University of Southern California
Tulin Erdem, University of California, Berkeley
Peter Fader, University of Pennsylvania
Fred Feinberg, University of Michigan
Gila Fruchter, Bar-Ilan University, Israel
Hubert Gatignon, INSEAD
Sunil Gupta, INSEAD, France
Sachin Gupta, Cornell University
Ernan Haruvy, University of Texas at Dallas
Jim Hess, University of Houston
Teck Ho, University of California, Berkeley
Jeffrey Inman, University of Pittsburgh
Ganesh Iyer, University of California, Berkeley
Barbara Kahn, University of Pennsylvania
Aradhna Krishna, University of Michigan
Trichy Krishnan, National University of Singapore
Dmitri Kuksov, Washington University, St. Louis
Nanda Kumar, The University of Texas at Dallas
V. Kumar, University of Connecticut
Jim Lattin, Stanford University
Robert Leone, Ohio State University
Puneet Manchanda, University of Chicago
Paul Messinger, University of Alberta
Alan Montgomery, Carnegie Mellon University
Sridhar Moorthy, University of Toronto
Eitan Muller, Tel Aviv University
B.P.S. Murthi, The University of Texas at Dallas
Kent Nakamoto, Virginia Polytechnic Institute and State University
Paddy Padmanabhan, INSEAD, Singapore
Philip Parker, INSEAD, France
Mark Parry, University of Virginia
Ashutosh Prasad, The University of Texas at Dallas
Debu Purohit, Duke University
Bill Putsis, University of North Carolina
Surendra Rajiv, National University of Singapore
Jagmohan Raju, University of Pennsylvania
Kalyan Raman, University of Michigan, Flint
John Roberts, University of New South Wales, Australia
Gary Russell, University of Iowa
Miklos Sarvary, INSEAD, France
P.B. Seethu Seetharaman, Rice University
Sudhi Seshadri, Indian Institute of Management, Bangalore, India
Raj Sethuraman, Southern Methodist University
Greg Shaffer, University of Rochester
Duncan Simester, Massachusetts Institute of Technology
Shuba Srinivasan, University of California, Riverside
Joel Steckel, New York University
Niladri Syam, University of Houston
Demetrios Vakratsas, McGill University
Naufel Vilcassim, London Business School
Miguel Villas-Boas, University of California, Berkeley
Berend Wierenga, Erasmus University Rotterdam
John Zhang, University of Pennsylvania