Co-Editors
| Ram C. Rao | The University of Texas at Dallas, USA |
|---|---|
| Russell Winer | New York University, USA |
Review of Marketing Science is a peer-reviewed, electronic-only journal devoted to the wide and rapid dissemination of the latest research in marketing. Submissions typically receive a decision in less than 10 weeks. To submit a paper, click the Submit Article link to the right.
Recent Content
Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model
Salma Karray and Guiomar Martín-Herrán
The Effect of Variability in Price on Consumer Brand Choice
B. P. S. Murthi, Ernan Haruvy, and He Zhang
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding
Jayson L. Lusk, Corinne Alexander, and Matthew C. Rousu
A Model of Promotion-Free Retail Pricing of Durable Products
Subramanian Balachander
Store Brand Strength
Rajeev K. Tyagi
An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony
John J. Wiorkowski and Victoria A. Gylys
Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations?
Tatsuhiko Nariu and David Flath
Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach
Qin Zhang, P.B. Seetharaman, and Chakravarthi Narasimhan