Review of Marketing Science Working Papers

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Ram C. Rao Editorial

LONG ABSTRACTS (linked to working papers)
B. P. S. Murthi and Sumit Sarkar The Role of the Mangement Sciences in Research on Personalization
Anindya Ghose, Tridas Mukhopadhyay, and Uday Rajan Strategic Benefits of Referral Services
Hao Zhao R&D Competition Between an Incumbent and an Entrant: An Integrated Model of R&D Investment, Performance Improvement, and Time-to-Market




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