Editorial for Volume 1, Issue 3
(March 2002)
ROMS
has made considerable progress in the last few months. As you can see from the current issue we continue to attract topical
papers that are also at the cutting edge of research in marketing. I am hopeful
that the flow of manuscripts will accelerate as the value of ROMS becomes
clearer and its presence more widely known.
TWO
IMPORTANT DEVELOPMENTS should help ROMS to achieve its goals quickly. First, I am pleased to announce
that ROMS has entered into a Partner In Publishing arrangement with Marketing Research Network (MKTG), one of the
sub-networks of the new Management Research Network (MRN) being launched by the
Social Science Research Network (SSRN, http://www.ssrn.com/). MKTG, directed by Professor Al Silk of Harvard University is dedicated to
increasing communication among marketing scholars, practitioners, and policy
makers throughout the world. In the partnership that we envisage ROMS abstracts
and working papers will be available for access through MKTG in addition to
being available at the ROMS site. This will give wider access to the research
appearing in ROMS, and also provide ROMS access to the very large subscriber
base that SSRN enjoys. This is indeed an exciting prospect. I would like to
thank Professor Michael Jensen of Harvard University, Chairman of the Board of
Social Science Electronic Publishing, Inc and Professor Al Silk for making this
possible.
SECOND,
ROMS has decided that in addition to publishing long abstracts of original
research, it will seek to publish full-length papers. These papers will be
different from the papers that appear in the leading print journals. They will
be topical, and the need for timely dissemination will be the key criterion for
such papers. Authors will be encouraged to submit papers of broad interest to
academia and practitioners. The papers might do one of several things: report
original research, summarize the current state-of-the art in a topic area or
raise research issues in need of greater attention by the community. We expect
that full-length papers would appear starting in the second volume, in Fall
2002. While opening this new offering, ROMS will continue its focus on quick
dissemination of the latest research by publishing long abstracts of papers that
will be housed as part of the Working Paper Series. More details on the new
offering appear in the current Call for Papers at the journal site.
THE
USER BASE continues to show impressive growth. We now have 1200 users representing 73
countries. The manuscripts we have published to date should give potential
authors a better idea of the kind of manuscripts we seek. I extend to all an
invitation to submit your latest work that is under review at print journals, to
ROMS.
DEBATE
CORNER is an
innovation recently introduced by ROMS. I am afraid it did not do as well as we
had hoped. We will give it another try later this spring. Innovation is hard
business, as everyone in Marketing knows. It is a question of learning what
customers want. We at ROMS continue to try and learn that.