Review of Marketing Science Working Papers

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Ram C. Rao Editorial

LONG ABSTRACTS (linked to working papers)
Yuxin Chen and K. Sudhir When Shopbots Meet Emails: Implications for Price Competition on the Internet
Ajay Kalra and Mengze Shi Consumer Value-Maximizing Sweepstakes & Contests: A Theoretical and Experimental Investigation
David Soberman Informative Advertising: An Alternate Viewpoint and Implications
Trichy V. Krishnan and Seethu Seetharaman A Flexible Class of Purchase Incidence Models




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