Editorial for Volume 1, Issue 2
(November 2001)
ROMS is delighted to
publish its second issue. As you can see we have five abstracts of papers
authored by leading researchers. The papers address important issues including
the implications of the information economy for marketing. The authors have told
us that they found the review process timely, and reviewer comments beneficial.
And that is not all.
USER BASE of ROMS has now reached more than 800. For the short
time that the journal has been available we think that this is a wonderful
accomplishment. The user base spans 68 countries. And, fully 17% of the users
are practitioners. Taken together, this means that authors can benefit form
timely dissemination of their work to an audience that is large, global and not
just of academic scholars. It is our expectation that the work that ROMS helps
disseminate will eventually find its way to prestigious print journals after
suitable augmentation and revision. But in the meantime, authors would have
successfully reached their audience. And marketing researchers everywhere would
have benefited from timely access to these exciting ideas.
THE GOAL is to publish about 10 abstracts in each issue.
It is my hope that submissions to ROMS will increase over the next few
months so that we can reach this goal. Potential authors should have a better
idea of the kind of manuscripts we seek based on those we have published. I
extend to all an invitation to submit your latest work that is under review at
print journals, to ROMS.
DEBATE
CORNER is an innovation recently introduced by ROMS.
The idea of the debate corner is to take advantage of the connectivity that the
internet offers to promote exchange of ideas on issues that marketing
researchers, both academics and practitioners, deem important and in need of
wide discussion. If you have not done so, I encourage you to visit the debate
corner, and depending on your interests, participate in it. As of now it is hard
to conclude that users are waiting in line to participate in the debate. I hope
that as more people become familiar with the process of the debate corner we
will see more activity. We expect to have a second debate topic in January 2002.
Needless to say, but nevertheless said, we invite
your suggestions and comments on the journal in general, as well as the papers
and the Debate Corner.