The goal of ROMS is to disseminate the newest research findings in marketing to the widest audience possible in a timely manner. To accomplish this the ROMS Working Papers series will operate exclusively online. Both reader access and manuscript processing are Web enabled. ROMS Working Paper series publishes long informative abstracts of papers along with a link to the corresponding working paper. Authors will retain copyright to, and be able to publish in any other journal, the working paper in its full form. A review process that focuses on the essential question of the paper's contribution and novelty of findings will ensure that readers are exposed to only papers that report new findings. Even as print journals extend their reach through the lower cost Internet there will continue to be a need for a wider range of research publications to reach the audience. It is likely that the time lag between completion of research and availability of the same in print journals will also continue. Thus ROMS fills a gap that currently exists in the dissemination of research in Marketing.