Marketing

4th January 2017 | Category : Managing Your Repository

Building partnerships and reaching stakeholders across campus are critical steps toward creating a successful repository initiative. This section contains ideas for outreach to faculty, students, staff, higher administration, and the community.

Spotlight on Social Media Marketing, Morgan Ziontz
This is a short guide for using social media to market and create awareness of your institutional repository.

Spotlight on Alumni Outreach, Morgan Ziontz
This brief document examines the types of content that will most appeal to alumni audiences.

Approaches to Marketing an Institutional Repository to Campus, Marisa L. Ramirez, Michael D. Miller
This chapter summarizes basic marketing principles and describes the application of those principles as they relate to marketing an institutional repository within a higher education setting.

Providence College Digital Commons, Providence College
This is a promotional video of Providence College’s Digital Commons.

DigitalCommons@Linfield, Linfield College
This video is to promote the digital repository of Linfield College, McMinnville, Oregon.