Abstract

There has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation methodology, we analyze the factors that affect the willingness to pay for GM-corn-fed beef by consumers in Spokane, Washington. The mean discount required to choose the GM-fed beef is small at 8% compared to other studies in Europe and Japan. Further, half the sample was provided information about biotechnology, and the effect of this information is analyzed.

Submitted: January 13, 2004 · Accepted: March 25, 2004 · Published: May 6, 2004

Recommended Citation

Li, Quan; McCluskey, Jill J.; and Wahl, Thomas I. (2004) "Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef," Journal of Agricultural & Food Industrial Organization: Vol. 2 : Iss. 2, Article 9.
Available at: http://www.bepress.com/jafio/vol2/iss2/art9