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ABSTRACT:
The behaviour of religious supply and demand still is an everyday issue. Economic theory has elaborated quite an amount of research on rational choice behaviour in markets for religion since the 1970ies, however credibility aspects of what religions promise have been neglected. The fact that the majority of people spends resources on something that cannot be examined remains puzzling. This paper is an attempt to structure the characteristics of such risky trans-actions. Additional market information, signalling and bundling are identified as components mitigating the problems of doubt and scepticism. |
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