Articles

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Preface
Vinod K. Aggarwal

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Corporate Market and Nonmarket Strategies in Asia: A Conceptual Framework
Vinod K. Aggarwal

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SAP-A Globally Enterprising Company: European Lessons from the Enterprise Software Industry
Trevor H. Nakagawa

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Dogfight over Asia: Airbus vs. Boeing
Wayne Sandholtz and William Love

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Congestion Ahead: Japanese Automakers in Southeast Asia
Gregory W. Noble

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Finding the Right Chemistry: The U.S. Chemical Industry in Asia
Kun-Chin Lin

 
 
 

ISSN: 1469-3569 ©1999-2009 The Berkeley Electronic Press™ All rights reserved.

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